Lord Northcliffe

Lord Northcliffe
Lord Northcliffe [Lord Northcliffe] born
(Alfred Charles William Harmsworth 1865–1922) a British newspaper ↑publisher, born in Ireland. He started the ↑Daily Mail in 1896 and the ↑Daily Mirror in 1903, introducing a style of ↑journalism that was then new to Britain. Articles were short and lively, with some written specially for women, and more ↑headlines were used. Northcliffe was also the owner of ↑Times from 1908 to 1922. He helped the British government with their ↑propaganda (= information published to influence public opinion) during ↑World War I, and in 1917 was made a ↑viscount. He was a very strong character who liked power. His younger brother Harold (later Lord Rothermere) was his partner in his early career.

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